platinum

A metal that allures women, a metal that is simple, serene and subtle, a metal that is rare and precious. It derives its name from the Spanish term “Platina”, meaning little silver.

It was discovered in 1557 by Julius Caligour.Platinum is known for its Polish, luster,strength&durability. During the eighteenth century, Platinum's was declared to be suitable for the Jewellery items. Platinum reached its peak of popularity in the early 1900's.

The unit of platinum is “fineness”100% pure platinum – 1000 fineness.Both Gold and Platinum are measured in grams.

Fun Facts about Platinum

• 30 times more rare than gold.
• Ten tons of ore must be mined to produce a single ounce of platinum.
• For every 10 gold mines there is only 1 platinum mine in the world.
• Platinum mined till date can fit into a medium size room.
• If all the Platinum in the world were poured into an Olympic swimming pool, it would scarcely be deep enough to cover your feet, whereas gold would fill more than 3 pools.
• Every year, 88 tons of Platinum is made into Jewellery compared to 2700 tons of Gold.
• Platinum rate is 2 to 3 times more than gold.
• It takes five months to process platinum ore into pure platinum.

Platinum wear & tear

Anti to the heading, Platinum has an eternal charm and looks the same throughout its life with a very negligible wear out.A scratch on a Platinum piece is merely a displacement of the metal & none of its volume is lost. It is fondly called as a “Dead Set metal”- once it holds the diamond, it secures it for a lifetime.

World's most famous gems are set in platinum, such as the Koh-I-Nor diamond, part of the British crown jewels.

Mark of Purity of Platinum

The Platinum Guild International (PGI) symbol is embossed on every piece of jewellery sold and manufactured by its members.

• Look for the symbol before buying.
• Every Platinum Jewellery will have a symbol of PGI as a sign of Authenticity.
• If a piece of platinum jewellery is marked “Pt" then it contains at least 95% pure platinum.

PGI (Platinum Guild International)

• It was established in 1975 and is led by James Courage, the world wide CEO.
• It started its Indian office in September 2000 and is headed by Ms. Vaishali Banerjee.
• It works actively to increase the demand for platinum jewellery by building recognition for platinum and positioning it as the most precious metal for Jewellery.
• There are only 6 manufacturers in India with over 400+ outlets of platinum jewellery.
• It ensures “PT” hallmarking with fineness mentioning the manufacturer’s code and unique identification number with certificate.
• It positions Platinum as the most precious, treasured and valuable jewellery.